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Jeff Walker’s Product Launch Formula Version 5.0 And My Bonus

Jeff Walker is selling Version 5.0 of Product Launch Formula this week. He stops taking orders on Friday, November 21, 2014.

If you’re reading this after that time, sorry, but it’s no longer available. But I do recommend you click on the links in this post anyway so you can get on his notification list for the next time he releases the product.

The Links

OK, first the links. Raw affiliate links: (goes directly to the sales video) (pre-launch videos, lots of good information here that won’t cost you any money)

NOTE: The above links open in a new window; simply close the new window that opens when you’re ready to return here and read about my bonus offer.

I’m fully aware of the fact that you can “strip” that link, go directly to the sales page, purchase, and I won’t get a commission.

That’s fine; if you want to do that, go ahead. You’ll also miss out on my bonus. A bonus with true value and not some hyped-up, inflated dollar value.

Bonus Value: Fact or Fiction?

I’m also aware of the fact that you have lots of bonuses to choose from and you’re probably wondering why you should choose my bonus when some marketer in some small corner of the world is offering you over $50,000 worth of bonuses when mine is only worth $1,500.

Oh, puh-lease! They pulled their number out of a hat. Mine is a true value. Keep reading to learn more.

First, in most cases, a bonus is worth whatever you think it’s worth. If you want to believe the inflated bonus claim that some “hype” marketer is offering, then go ahead and buy from that marketer’s affiliate link. Have a good time download several gigabytes of digital junk, unzipping it, and wasting hundreds of hours wading through it.

Oh, did I mention that I’ll provide you with all the digital junk you want? Buy through my link and you can ask for an ebook / course on just about anything. Chances are more than good that I have the rights to give it to you.

But that’s not all that I’m offering, nor do I put a value on the “digital junk” part of my bonus. My real bonus has real value. But if you’re into digital junk, I’ve got you covered.

You see, I belong to a membership site (several, actually) where I can download digital junk pretty much at will. Hundreds of new products come out every single month on just about every topic imaginable and it’s all mine to download and, in most cases, give away as I see fit. So if you buy using my link, just tell me what you’re interested in and I’m 98% certain that I can find something for you on that topic.

So that digital junk isn’t really all that valuable from a “cash” standpoint. If you learn something you need to know from it, great, but I’m not going to tell you that this part of my bonus is worth a gazillion dollars. We both know better. And I’m also going to save you valuable time that you would otherwise spend downloading crap you don’t need (that would suck up further time as you read the ebooks and watched the videos).

So if my “digital junk” isn’t worth much, where is the value in my bonus? What am I offering that’s worth a “hard” $1,500?

Why My Bonus Value Is “Fact”

It’s simple. I’m going to give you my time.

12 hours, to be exact. One hour a month for 12 months (with some flexibility, i.e. if you need two months in January but none in December, we can probably work something out).

And at $125 an hour (my current consulting rate), that’s a true value of $1,500.

If you wanted to hire me for 12 hours, I would bill you $1,500.

Use my affiliate link at the top of this post to purchase Product Launch Formula and you can hire me for 12 hours at no additional charge.

What can I do?

  • I’m a certified computer security professional. Is that something you could use? Need someone to look over your website for security issues? Want help assessing your risk exposure? I can probably help.
  • I know my way around web sites and can handle other tech issues. WordPress? Check. HTML? Check. Scripting? CSS? I can probably help.
  • I can write. A little bit. 🙂
  • I’ve been told that I’m a decent enough copywriter. Just don’t expect any hype!
    • Darn, what’s with the exclamation point?
    • OK, I’m talking about sales letters and email, for the most part.
  • As a Product Launch Formula customer myself, I can help you with your product launch, using Jeff Walker’s system (I’m not an official consultant or anything; I’m just a customer offering to help). I might also be able to help you manage your launch’s affiliate and joint venture program. If your product and offer is the right match, I’ll even be happy to “pitch” it to one of the top JV brokers in the country (who happens to be a personal friend).
  • I’m willing to consider almost anything. Let’s talk!

So that’s it. Purchase Product Launch Formula 5.0 via my affiliate link and 12 hours of my time is yours after the refund period expires (30 days, according to the order form) over the next year.

Just a couple of “rules”:

  • Unless we agree otherwise, hours do not accumulate. In other words, you can’t wait until November 2015 and expect me to give you 12 hours. Like I said above, there is some flexibility, but since I can’t save time this month to give to you next month, your hours expire.
  • I’ll be flexible and understanding, but booking that time will be done in a way that is mutually acceptable to both of us. I have other clients (including that one I call “employer”) and my wife likes me to join her for a cup of coffee once a week or so. 😉
  • This offer is limited to the first 25 buyers who send me their claim. Again, it’s that darn time factor!

How To Claim Your Twelve Hour Bonus

Here’s what you need to do to claim this bonus:

  1. Buy Product Launch Formula via this link: (be sure to clear your cookies first, yada-yada. If you’re looking for the best bonus you know how to do this already)
  2. Go to my support site ( and send me a message (it goes to my “good” email so I’ll get it right away). Be sure to copy and paste a copy of your receipt so I can verify your purchase.
  3. I’ll verify your purchase and contact you. If I can’t verify that you purchased via my affiliate link, no bonus. Sorry, gotta be tough on this rule.
  4. If you already purchased, please don’t ask for a refund and re-purchase it using my link. That’s not cool. Instead, contact me (include a copy of your receipt) and I’ll offer you the ability to purchase this bonus at a very special price.
  5. Once the refund period expires, we’ll schedule the consulting.
  6. All consulting time must be used by December 1, 2015 unless other arrangements are made and agreed to.

Why Product Launch Formula?

Jeff Walker has been teaching people how to launch their products since 2005, which is an eternity in Internet years. I still have my books and audio CDs from Version 1 and I’ve been promoting it ever since then. And he’s now on Version 5, which contains countless lessons and refinements he’s made over the years since the launch of Version 1 in 2005.

Just listen to the success stories Jeff has on his site. They’re real. You can’t post feedback like that on the Internet here in the US nowadays without several three letter government agencies scrutinizing your every move. If they were made up, he would have been busted long ago.

You don’t get to Version 2 of a product — much less Version 5! — if you don’t tell the truth, treat people right, and deliver on your promises.

Jeff is going to treat you right. If you try it and it’s not for you, you’ll get your money back. And if you don’t get it back, he doesn’t live too far from my house and I’ll be happy to pay him a visit on your behalf with a few of my Special Forces friends from one of the local military bases.

I can say that because I know it won’t be necessary. Jeff delivers on his promises. 🙂

But before you buy, do watch the videos on his site to get a “feel” for the product and to see if it’s right for you and your situation. It’s priced right in my humble opinion, but I wouldn’t want you buying anything — even a stick of chewing gum — that doesn’t solve an identified need.

If you watch the videos and decide that Product Launch Formula is for you, and if you like my “no hype” honest value, $1,500 bonus, then please use my link at the top of this post to purchase Product Launch Formula. If you like Product Launch Formula but find another bonus that is more in line with what you are looking for, then purchase from that marketer. I’d rather see you get the value you need than purchase via my link and not be satisfied.

Thank You

I appreciate people like you who create products. You fill needs and help people. I also appreciate your consideration of my bonus offer and sincerely hope that you purchase Product Launch Formula so that your product will reach more people and ultimately help them. And I’ll be happy knowing that I was able to help you reach more people in a small way.

One Way To Make Blog Posts Easier To Read


You may be a fan of those “10 Ways To Do This” or “7 Steps To Do That” kind of article. This particular blog post is written in that spirit, but I’m only going to mention one thing you can do to make your blog posts easier to read.

You can add graphics, jazz up your theme, use a different writing style, or any of a hundred other things, but the one (1) thing I’m going to talk about today is to break up your blog post by using section headings, as I’m doing in this post.

I’ve also wanted a way for my readers to get a quick “preview” of my blog posts. I know how to do it with some hand-coded HTML, but to be honest, I get lazy and simply don’t want to do it for each and every blog post I write. I also have a lot of blogs, and creating them manually would consume a lot of time I’d rather spend doing something else. So I looked for, and found, an easy way to do it.

Incidentally, the “easy” way I found to do it wasn’t very well documented, but I did some research and figured it out. Keep reading to see how to use the plugin; it’s really quite easy.

I also realize that there is more than one way to do this, just like any other task. In the past, I’ve done this by hand-coding the HTML in individual blog posts, but I no longer have to do it that way since I found this plugin. If you know of an even better way to do this or any other task, I’d really appreciate it if you’d leave a comment. Thanks!

The Old Way

The old way of doing this involved actually editing the HTML. It went something like this:

  • Create the blog post
  • Select where you wanted the sub-headings to go
  • Change the style of the sub-heading to “Heading 2”.
  • Click on the “Text” tab of the post editor.
  • Find all of the H2 sub-headings and include the necessary HTML code to make them named anchors
  • Create a “jump to” section at the top of the post with a hyperlink to each H2 sub-heading

Lots of work, right? To be honest, all I usually did was create the H2 sub-headings and that was it.

The New Way

I discovered a WordPress plugin named “Better Anchor Links” that does exactly what I’ve been wanting to do. All I have to do is create the sub-headings in much the same way I used to, i.e. highlight the sub-heading and change it to “Heading 2” style.

The magic happens when I publish the post. The plugin takes all of those H2 sub-headings and turns them into a nice, neat block of text at the top of my blog post, complete with hyperlinks to the individual sections.

I’m pretty sure there are more advanced options that I haven’t played with. I’ll be happy to “play” with this a bit more to make this post more complete for future readers. Just leave a comment with your questions and I’ll do my best to find an answer.

One thing I’d recommend is that you hit “Return” at the top of your blog post to put a little white space between your links area and the start of your blog post. That’s up to you, of course; I just think it looks better and makes it easier to read. You could also repeat the blog post title at the top of the post and make that an H2 header (or create a header with a different name, like “Introduction” — which is what I did with this post) so that it appears at the top and helps ease your reader into your content.

How To Use Better Anchor Links

To summarize the above, here’s how to use the Better Anchor Links plugin:

  1. Install the plugin from inside WordPress (Plugins –> Add New –> Search for “Better Anchor Links”, then click on the search result to install).
  2. Activate the plugin.
  3. (Optional) You can change the “List Output Title” — that’s the title that appears above the links at the top of the post. That title defaults to “Contents” — for this blog, I changed it to “In This Article”. Don’t forget to save your changes!
  4. As you write your blog posts, break it up into sections. Give each section a unique title, select the title text, then change the style to “Heading 2”.
  5. Publish your post and check out the results!

I think you can actually go to sub-sub-sub titles, i.e. all the way to Heading 6. I haven’t tested this, though.

That’s all there is to it. Maybe the plugin author didn’t create instructions because it seemed so simple? At any rate, now you have instructions. 🙂

Advanced Options

I started this section after I published the original blog post. I’ve continued to “play” with the plugin and have uncovered a few things that may come in handy.

Sub-Heading Levels

The first thing I wanted to try was the sub-heading levels, as I discussed earlier in this article. I figured this section would be the perfect place to “play” with it since I’ll be discussing different advanced options.

In this case, “Advanced Options” got a “Heading 2” style, and “Sub-Heading Levels” got a “Heading 3” style. As you can see at the top, it works just fine.

You can specify the number of sub-heading levels you want in the “Heading” section of the plugin settings. This could come in handy if you want to go “deep” in your Heading styles but don’t want them all to appear at the top of your blog post. The default is to go from Heading 2 (H2) to Heading 6 (H6), but it’s easily changed with a few clicks of your mouse.

Again, don’t forget to “Save Changes”.

Show Backlink Next To Heading

You undoubtedly noticed the little star (“*”) next to each of the headings in this blog post. You can click on that star to return to the heading / table of contents at the top of the blog post.

Come to think of it, “Table of Contents” might be a good List Output Title!

If you hover your mouse button over the star, you’ll notice a little balloon tip that says, “Back To Top”. You can set this by selecting the check / tick box next to “Check if you want activate backlink with text” in the “Show backlink next to heading” section of the plugin settings. If you choose this setting, be sure to change the default text if you don’t like what’s there already.

The Advantages Of Using Better Anchor Links

Here is why I decided to start using this plugin:

  • I was already using sub-headings and am always looking for ways to improve the user experience.
  • With all of the sub-headings listed at the top of the blog post, visitors can get a better idea, at a glance, if the blog post is something they’d be interested in reading.
  • Readers can skip to a particular section that is of interest to them.
  • Some say there’s an SEO advantage. If there is one, sign me up!

Another unexpected benefit for me is that I’ve been creating the H2 headers in my blog posts for some time now (at least most of them). Those posts will now have the summary at the top without my having to do any additional work thanks to this plugin. Nice!

A Word About Search Engines and SEO

Do keep in mind that my view of SEO differs from that of others. Like Google, I want to give people what they are looking for. In this case, if you found this post in a search engine, it’s because you were looking for something like “wordpress links to subheaders plugin” or “wordpress plugin jump links”. I’m hoping that Google will find this post and will rank it well so that people looking for help in this area can find it.

I’m not really interested in “tricking” Google or in getting people to my websites who don’t find them to be of value. Google and the other search engines wants to give people what they are looking for (i.e “relevant content”) and if I want Google to rank my sites high, then I need to give Google good, relevant content that will help people. If Google users find what they want, they’ll come back and click on ads and etc, so if I help Google give their users the content they are looking for, then Google will like me.

Or at least their indexing algorithms will, which is fine with me. Although if Larry and Sergey invite me to Google Central for a private tour, I’ll probably accept. 🙂

Don’t Be Afraid To Experiment

I guess the bottom line is that you shouldn’t be afraid to experiment. But I also think you should keep a couple of security tips in mind as you do so:

  1. Make sure that the tools you experiment with are solid. If you are trying a new plugin or theme, make sure it’s from the WordPress site or that it came from a reputable vendor that provides support.
  2. If you choose a plugin or theme from the WordPress site, visit the site to see when it was last updated. Sadly, there are some plugins and themes there that have not been updated in some time, and they may not work with the most recent version of WordPress — or even worse, they may have unpatched security vulnerabilities that could unnecessarily expose your website to additional risk that could have been easily managed.
  3. Test, test, test! Install one — and only one — new plugin or theme at at time, then test your site. Make sure it works. If it doesn’t, un-do the change and try again. If you make several changes at once, it will be very difficult to figure out which change “broke” your site.

Best wishes as you work to improve your site, and remember, I’d love to see you leave a comment!

P.S. — About the “300 Words” goal I talked about in my last post? I’ve been doing pretty good with it, but not all of it has been published. Yet. I’m going to switch it up so that I publish 300 words a day. Even more ambitious!

And for those who like to count, this blog post is at 1,434 words. That’s almost enough for five days. 🙂

One Page, One Message, Too Many Words

As I sit here and stare at the computer screen, several thoughts are running through my mind:

  • I’ve made a commitment to create “one page” of content every day, except for Saturdays. According to my source of inspiration, (HINT: click on the link!), that’s about 300 words per day. Worked out pretty well for the Pringles guy; it just might work for me (and you).
  • That “one page” is supposed to be content for my business blog.
  • I know what I want to write about on that blog but don’t feel like writing there.
  • I feel like writing here but have no idea what to write about.
  • I’m going to use this post to meet my “one page” requirement today, even though I violated my own standards.
  • I’m weird and have no idea why anybody would possibly read this. Could you do me a favor and leave a comment to let me know why you’re reading?
  • I’m already halfway to my “one page / 300 words” quota.

Anyway, I now remember why I thought it was crucially important to write on this blog today:

  • I wanted to let you know about my “one page” goal and hopefully encourage you to do the same.
    • Don’t have a blog? Want one? Leave a comment with a good email (I won’t approve it) and I’ll contact you about a new hosting service I’m starting. I’ll give you a blog, lots of security, and will be here when you need help.
  • And that’s it.

I’ve crazily committed to the whole “one page” thing because my irrational mind has convinced me that it’s going to work. Whether it does or not remains to be seen. The rational part of my mind says to withhold judgment but the irrational part of it has already made up its mind.

That same irrational part almost bought a new Harley Davidson a couple of weeks ago. The rational part refused to sign the loan paperwork.

Sometimes being rational sucks. Sometimes being irrational sucks for 60 months at 7.99% interest.

But this time, the rational part has decided to let the irrational part have a bit more leash than usual. We’ll see what happens.

And that makes 388 words. Today’s goal accomplished. Or not accomplished since I didn’t write them on the correct site. Blah.

P.S. — Please don’t go back and count the words…


Hezekiah 3:17

“And the Lord God said to the people of the 21st century, ‘Start thinking for yourselves and stop relying on 2,000+ years of abusive religion to live your life.'”

That’s all part of a little experiment that’s really kind of unrelated to this blog, except for the experiment part (which I’ll talk about at some point in the future if it works). But it’s still good advice. 🙂

Tools To Take Quick Notes

I joined the Army way back in 1977 (no, please don’t do the math!)*, and one of the first things that was drilled into my head was the need to always have pen and paper with you to take notes. Those notes could consist of many different things:

  • Tasks I needed to complete (i.e. dumb stuff my boss says I have to do!)
  • Information I want to remember, like an appointment or a phone number
  • Ideas that pop into my head (so I don’t forget them later)
  • Stuff I want to research later (like computer hardware)
  • etc

As the saying goes, a dull pencil remembers more than a sharp mind!

As we’ve moved into a world where computers and mobile devices became the norm, I’ve found it to be a challenge to give up my notepad and pen. Part of it is how I “grew up”, so to speak, and there are days when I still resist the urge to throw my old paper planner into my backpack as I head out the door. Another part is that I simply haven’t found a good, solid digital / online replacement.

But I will continue to look.

Mitigating Factors (Or “A Couple Of Excuses”)

One issue that I face in this regard is that I still have a job that does not allow me to take my personal smart phone to the office with me. Having it with me at all times would make life easier — but “it is what it is”, so I simply find systems that do work for my current circumstances.

And of course I can take that little notepad with me to the office… 🙂

Another factor is that I want something that will sync up across all of the devices that I use, to include my smartphone. My carrier is Republic Wireless, and since I can’t take my phone to the office with me, having a data plan doesn’t make much sense. So I currently go with the $10 a month voice and text plan and only get data when I can connect to a wireless network.

That means that if I’m going to ditch the notepad, I need some way that I can enter data — short notes, if you will — on any of my devices at any time and have it all sync together. I’ve tried stuff like Evernote, and while it’s a great product and people love it, it’s not what I’m looking for.

Thankfully I’ve stumbled upon a solution that’s working fairly well so far.

Notes Worth (Google) Keep-ing

I don’t even remember how I found it, but Google has a tool called Google Keep that’s designed for taking short notes. I can access it from all of my devices, and so far, I’m quite happy with it. I still carry a notepad with me for those times when I absolutely can’t enter data (i.e. at work, while in a meeting), but for the most part, I’ve been saving a lot of money on notepads. 🙂

Here’s how my setup works:

  • When I’m at my desk at work, I can access Google Keep in my web browser.
  • When I’m at home, in my office, I can also access Keep from my web browser, Chromebook, tablet, and phone.
  • When I’m out of the house, I can take notes on whatever device I have handy (Chromebook, phone, or tablet) and the notes will synch up when I reconnect to a network.
  • I can enter stuff from my paper notepad as needed when I’m on a connected device.

I should also mention that I kinda-sorta use Leo Babauta’s “Zen To Done” system, so Keep is a great “Capture” device for that system.

Close Enough To Perfect?

It’s not perfect. The notes just “appear” in the order you create them. Then again, I have the same “issue” (if you want to call it that) with my paper notepad, i.e. the new stuff gets written on a new sheet. Still, the ability to do some basic organization — even as basic as being able to put selected notes into folders and sort notes (or manually arrange them) — would be nice.

But to be honest, that’s the only real complaint I have. So far (I reserve the right to complain more at a later date!). The fact that I use it, and keep the app handy on my Chromebook and phone, should tell you that I do like the app.

I also sense that Google wants Keep to be a simple app and will probably not add a lot of additional features. “Lean and Mean” is probably a good thing in this case.

How To Get Keep

If you’re interested in using it, chances are good that you already have access and just don’t know it. If you have a Gmail account, Just go to to get started in a web browser.

Just click in the box that says, “Add Note” and start typing. Your work is automatically saved, and after you click “Done”, your note will appear below the “Add Note” box.

If you want to add more to a note later, simply click on it. An edit box will appear, where you can make your additions and changes.

You can download the Android App from the Google Play store (just search for “Google Keep).

I don’t know much about the iPhone, but apparently there isn’t an official app yet for Keep for the iPhone. You can get a list of available Google Apps for iOS at but I don’t see Keep listed there. You could probably run it in a web browser on your iPhone, but since I don’t have an iPhone, I can’t test it.

It’s a “Keeper” (Ouch! Not The Puns!)

Remember, Keep is designed to be an app that allows you to take quick notes on multiple devices and have those notes sync across all of the devices. It even works when you’re offline and will synch up later.

In addition, Keep will let you create checklists, store photos, and create voice memos.

While I think the designers envisioned it as a “quick note” app, I also use it to do extensive, in-depth brainstorming on specific topics. As an example, I’m currently working on a project to maximize performance on an old Netbook (long story!) and have an extremely long Keep note that will eventually be archived as a regular Google Doc. My goal is to create a report on this that I’ll make available to you at some point in time, and taking notes in Keep is going to make it an even better product.

So while Google Keep won’t cost you anything, its ability to capture those fleeting ideas and brainstorm on topics could, in the end, be quite profitable for you. So why not give it a try?

You never know, you just might end up “Keeping” it… 😉

P.S. — Got a Google Keep tip? Please leave a comment and share it with the world!

* — It was 37 years ago. No need to do the math. And if I’m “old”, who cares? Life is good!