In a recent post, I talked about how I’m not 100% sure of what to do during my 99:59 time. I also talked about how I wanted to do something that would create value.
I think I found what I want to do, at least to get things started. It should, in the end, create great value for some people but it’s going to be a lot of work.
Pat Flynn started something he calls “Niche Site Duel” (NSD) back in 2010. He revisited the concept last year with NSD 2.0. So for now, I’m going to investigate building a NSD 2.0 site.
It’s going to take a lot of work.
First, I have to find a concept, a group of people whom I can help and serve. Then I have to build out the site and do a lot of other things.
Rather than go over them in detail here, I recommend that you check out his list of posts on Niche Site Duel 2.0. Just make sure you’re actually reading the posts for version 2.0 (not 1.0, which appear towards the bottom of the page; while some of the things he talks about in the 1.0 version are probably still valid, I think his 2.0 stuff is more relevant for today).
Also, be sure to read the posts from the bottom up since the older posts appear at the bottom.
Should you give Pat an email to join his site? I think you should. After your confirmation email, you’ll get an email that outlines the entire course. That’s a valuable email; make sure you save it. Outside of that, I’ve only received one email this year.
And two emails in 4+ months isn’t exactly what I’d call “unwanted” email.
You may not be able to access the link I inserted (above) if you’re not logged in, and of course you can’t log in if you don’t give him an email address. You can try, but no guarantees.
So here are my first steps:
1. The first three steps are to listen to interviews. Two of them are podcasts and the other is a YouTube video. I’ll listen to all three of them as I drive to and from work (I can’t stand using “office time” to listen to an audio or video).
If I hear anything that I want to remember for later, I’ll refer to the transcript of the recording to jog my memory (after the car is safely parked, of course), then write it down. I also carry a voice recorder with me in the car in case I want to take a quick voice dictation to remember something later.
I’ll also be sure to read the posts that accompany those three recordings; I think Pat decided to not pursue at least one of the strategies outlined in the interview for what I think is a good reason (i.e. the focus is on SEO tactics instead of providing value).
I’ll leave it up to you to draw your own line between white hat and black hat tactics, or even if you’re going to resort to tactics. You have to do something to get your site noticed, though, so my own project will have “tactics” of some sort.
2. Next, I’ll get into keyword research by reviewing the first post after the interviews (the fourth link from the bottom).
I haven’t decided yet if I’m going to purchase the keyword tool that Pat used. On the one hand, it can save me time and potentially give me ideas I might not otherwise uncover, plus it makes sense to invest in good, affordable tools you can use in your business. On the other hand, it might be good to keep things on the cheap side, just to show that building a successful site can be done without spending a ton of money.
Of course, you’ll have to spend some money anyway in the end. There’s no way you can avoid buying a domain name and hosting, at a minimum, but hopefully you can pay for these things out of profits.
OK, let’s make the challenge a little more “challenging”, shall we? I am going to do my best to do things the free way until I can pay for tools out of revenue earned from the site itself. Some things I’m going to have to buy, i.e. I can’t get a site on the Internet if I don’t at least pay for hosting and a domain name, but I’ll do my best to avoid additional purchases until the site has earned the money. And if I have to buy something, I’ll justify it.
That will make the challenge harder, but hopefully it will show people that it can be done. There’s nothing I’d love more than to use as little money as possible out of my pocket to get this thing going.
Hey, I could also make it even harder… If I need more than $25 to get going (which should pay for a domain name and a bit of hosting), I have to earn the money somehow. I either have to sell something, advertise some Fiverr gigs, etc. That’s totally realistic in my eyes.
And if I can do it, why can’t you?
So there you have it. Feel free to “play along at home” as I start working on my own site via the 99:59 Challenge.
P.S. — Lest some of you think that this kind of stuff can only be done by “kids”, keep in mind that I’m closer to 60 years old than I am to 50 years old. That’s right: I’m an official “Baby Boomer”!
That’s part of the reason why I’m so insistent on eating properly, getting exercise, getting enough sleep, etc. If I’m not at my absolute best, I won’t be able perform at my best, which means my project(s) will be delayed — or worse, they’ll never get done and this whole thing will have been a waste of time. That’s not something I can afford.
Like many other Baby Boomers, I’m concerned that my retirement savings isn’t going to be enough to see me through all the years I plan on living. And on top of that, my wife is much younger than I and I also have to look to her future needs, not just mine. So learning how to provide value to others via the Internet is crucial to my strategy; if I can build good, quality sites now that will generate income for years to come, it’ll immensely help both of us in the years to come.
So please jump in and “play along at home”, regardless of your age. If I can do it, so can you!
Especially Baby Boomers… You all have so much wisdom and experience you can offer to others. You can help. You can make a difference in people’s lives. You can add value, and in so doing, you can create some income streams that will serve you well as you enter the best years of your life.